Tobacco and alcohol packaging has always occupied a large share of the packaging industry in my country. High-end, exquisite, and luxurious seem to have become synonymous with high-end wine packaging. In the process of wine packaging design, these components should focus on the cultural heritage of red wine instead of Reflect the packaging.
As a unique wine product in China, red wine has played an important role in history and culture since ancient times. Nowadays, with the development of society, more and more attention is paid to the packaging of red wine. Consumers are also increasingly demanding wine packaging. However, today's design tends to be fancy and artistic, and the quality of packaging design for "wine", a product with a unique cultural heritage, also appears to be uneven.
Master the following 4 key points of red wine packaging design, and you don’t have to worry about sales reputation!
1. Convenient functions
Packaging design must also pay attention to the convenience of packaging, which is convenient for transportation and circulation, and for consumers to carry it.
Packaging design must take into account the technical conditions and possible problems that may occur in the process of transforming from design to material.
Because most of the red wine nowadays uses glass bottle containers, when designing packaging, we should consider shockproof, drop-proof, shatter-proof and so on.
4. Sales function
Sales function is an important function of packaging design. It directly reflects the cultural heritage and historical heaviness of red wine, so that consumers can make purchases after feeling the charm of their organs.